Well there are two basic themes to increase your online sales, either you get more visitors onto your website, or you get those visitors on your website to buy more. So, what can you do for each of these?
Increasing website visitors
1) Search engine optimise your websiteMaybe easier said than done, but just a little work on a few low competition keywords could see a lot more traffic arriving on your website.
2) Article marketingWrite articles about your product and distribute them through article directories. A successful article can end up sending you a couple of visitors per day directly to your website, absolutely for free!
3) Guest posting to attract visitorsSimilar to article marketing, but usually requires a unique submission per site that you post to. But you simply submit some high quality writing to some high traffic blogs and some of their readers should hopefully come your way.
4) Partake in social media promotionEntice new visitors your way through running Facebook and Twitter and other social media tools. Keep people informed about latest developments and new products and get involved in conversations with customers and potential customers.
5) Off line promotionFrom promotional gifts to leaflets and bumper stickers, even just business cards left on car windows. There are lots of ways to attract more people to your website!
Increasing sales to visitors on your website
1) Make sure that your website allows the products to be found easilyThis is a big problem with many sites - the navigation is too difficult for potential buyers to find what they want. Do they realise that the item they want falls under a certain category? Could you implement a search feature, or guide visitors more clearly to the products they want? This does not mean giving lots of choices, just clear choices.
2) Offer alternatives to productsIf the product the visitor is looking at isn't correct, what can they buy instead? Either manually add alternatives or you can have an automated system that compares what items visitors have looked at against what they eventually bought.
3) Offer add on productsIf someone adds a product to their basket, is there anything else that they might also like? Again, either an automatic allocation or you can manually add products to offer. For example offer batteries with electronic toys.
4) Be clear about your products and pricingThere is nothing worse than getting to a checkout only to discover that there is a huge amount of postage and tax to pay that increases the cost. Such tricks can quite often lead to abandoned baskets so make sure that these are mentioned early on, preferably showing prices with tax on consumer goods.
5) Offer discountsIncrease the amount that people are buying through offering free postage, or an offer for discounts on multiple products. Your visitor might only want one, but with 10% off when they buy two, that might just convince them.
Keith Lunt owns Janric Website Design. If you want to know more about internet marketing, call across to the internet marketing blog and pick up a copy of our free internet marketing ebook! Article Source: http://EzineArticles.com/?expert=Keith_Lunt |
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