Sunday, September 26, 2010

Learn Affiliate Marketing Terms


Advertiser : Also known as merchant, is a person selling goods or services.
Affiliate : Is the Website owner or the one who reaps commission from merchant for the sale and lead.
Affiliate Manager : Person responsible for running the merchants affiliate program.
Affiliate Tracking : The process of tracking a link uniquely by affiliate using an Affiliate Link.
CPA (Cost Per Action) : This is Online advertisement Payment Model in which payment is based solely on qualifying actions such as sales, registrations, leads, downloads etc CPA is more effective and powerful and differs from traditional affiliate marketing is that you don’t always have to get customers to buy something and can get paid commission just for getting people to fill in the tiniest amount of their personal info such a mail address and zip code.
Pay-Per-Lead: Affiliate program that rewards affiliates for conversions to leads.
Super Affiliates : The highest performing affiliates.
ROI (Return on Investment) : large number of shoppers, greater is profit margin from sale, this will result in more return on investment.
Traffic Brokering : This can be defined as simple as buying traffic from one place for example a search engine at a certain price (i.e. $0.25) then sending the traffic elsewhere were it converts into more money for you.
Now when you get into business you will start to see that there are many different types of CPA offers that you can actually promote. These include everything that pay per lead where user just has to submit their email address or zip code and you are paid for it.
There are offers where you can get user to sign up for trial offers and products for you to earn a commission. You will also notice many offers that allow incentives so you can offer the user a free gift or a bonus in order for them to fill in your offer.
When you sign up with CPA network you should build good relationship with your affiliate manager. They can help out by telling best converting offers.
Keep in mind that CPA world is absolutely huge with hundreds and thousands of offers that can be promoted and new ones coming out everyday , there are also tons of PPC traffic sources available online and that too is growing everyday so this an area that will always be very profitable.

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