Saturday, September 25, 2010

How To Make Money From Your Site?


Notice the word: REALLY – that is deliberate as I am sure some people still think I make money in a different way to how I explain it in all my blog posts. I REALLY am telling you as it is – all you need to do is follow and take action.
On first glance of my website, you probably wonder how I even make money from my website as there are no visible adverts like you would see on most other websites. In some cases I even have readers email me to thank me for all the great information and asked if there was any think they could buy of me to thank me. When you’re readers don’t even know your monetizing your blog, you are doing a real good job. Some of the following may be different from what you have been taught in the past, so it’s only right I reassure you with some figures:
I have two websites, both in the same niche, both with the same amount of traffic, one has advertising and the other promotes affiliate offers. The second blog with affiliate offers makes at least 5 times the amount as the other one.
Real quickly, I will tell you why you don’t want to sell advertising:
  • Customers are hard work and they blame you for their mistakes
  • Constantly adding/editing/deleting advertisers
  • Paper work – trying to keep up with them
  • Ugly and take away from user experience
  • Most importantly… makes you less money!
In most cases I would say traffic is the most important thing for a website, without it you can’t make money – but if you don’t know how to monetize your website, then surely the traffic is pointless?
If you could only take 3 things away from this post, I hope they are:
1. Using a Lightbox optin I was able to significantly increase my daily email opt-in rate (304% +). I wish now I had used one sooner.
2. Test promoting different products, one product I promote out sells all others by at least 20 to 1 and I wouldn’t have know that if I had not switched around promotions on my site.
3. ASK! My conversions and sales continual to increase because I’m always asking my affiliate managers for more, a free trial, coupon codes, different landing pages – if it’s going to make you more sales, it’s going to make them more money and so they should at least make an effort to help you.

Finding Affiliate Programs To Promote

The majority of my income comes from promoting eBooks and online courses. Compared to other things I promote, I don’t sell as many eBooks say compared to services and software, however the commission is much higher, usually between 50% and 75%.
At this point, most “gurus” would tell you to search ClickBank and pick a product to promote on your website but it really isn’t as simple as that, depending on what you pick, your conversion rate will differ. Typically I will pick a product from a sub category such as eMarketing > Blog Marketing and choose a blog marketing eBook (for a blog like this), such asBlogging to the Bank.

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